Turn customer insights into scroll-stopping meta ads
I help DTC brands build high-performing paid social campaigns using audience insights, persona-led concepts and structured creative testing
Creative strategy for Paid Social that converts
I work with direct-to-consumer brands to build creative strategies that delivers strong, scalable Meta ad performance.
My SPARK framework blends customer research, persona development, and structured testing, delivering scroll-stopping creative that speaks directly to your audience at every stage of the funnel.
Who I work with:
✅ DTC founders & heads of marketing
✅ Health, wellness & lifestyle brands (and more)
✅ Brands looking to bring stability to their Meta ad campaigns
✅ Teams who need strategic creative support
✅ Brands ready to build messaging from real custom insights
Why brands work with me
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Strategic Creative Systems
I build testing frameworks that deliver ongoing ad variety, reducing creative fatigue and eliminating guesswork
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Real Customer Insights
I mine reviews, comments & forums to find what your audience actually cares about, then turn it into effective strategy.
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Messaging That Converts
Every angle, hook and line of copy is tailored to specific personas and pain points to help drive tangible results
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Testing Roadmaps for Scaling
I map out what to test, when to test it, and how to learn from results. Creating a feedback loop that continuously improves creative over time
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Briefs Built for Easy Execution
From Airtable to slides, my creative briefs are clear, detailed and easy for internal or freelance teams to run with
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Persona-Format Alignment
Every ad format, from UGC to statics, is matched to the right persona and funnel stage for optimal performance
brands I have worked with
how we can work together
Strategy Sprint (One-Time)
Ideal for brands launching new campaigns, repositioning, or refreshing stale creative
Includes:
• Persona development
• Creative angle mapping
• Funnel-stage breakdowns
• Strategic testing roadmap
• Creative brief templates
Ongoing partnership (monthly)
Best for brands running Meta ads consistently who need ongoing creative direction
Includes:
• Monthly creative concept development
• Persona-based testing plans
• Ad angle + hook ideation
• Briefs for production teams
• Performance feedback & iteration
Creative strategy in action
See how I apply creative strategy to real brands, building persona-driven ad strategies that reduce fatigue, improve ROAS, and uncover new angles that convert
Unlocking New Audiences Through Insight-Led Creative Strategy
enhanced sales for streetwear brand end of season sale
Utilising Creative Strategy to Achieve a 54% Reduction in Acquisition Costs
Frequently Asked Questions
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Creative strategy is the process of turning audience insights into effective ad concepts. It ensures your ads are talking about what your customers care about, not just what looks good.
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Meta’s algorithm favors fresh, relevant creative. Without a clear strategy, ads get repetitive and performance drops. A strong strategy keeps your content aligned to your audience and improves ROAS.
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Creative strategy ensures your messaging speaks to specific pain points and motivations. When ads feel relevant to the viewer, they’re more likely to stop, engage, and convert, improving your overall ad efficiency.
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Most agencies focus on volume, I focus on relevance. My system is built around deep audience understanding and structured testing, not one-size-fits-all creative.
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I don’t design or edit assets directly, but I deliver clear creative briefs that make production easy for your team or freelancers. I can also recommend vetted creatives if needed.
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You’ll typically see impact within the first few weeks, once new creatives are launched using the strategy. Over time, the testing system helps you scale consistently and reduce ad fatigue.